About Us

The Story Behind Svasti

Born from a deep respect for India's spiritual traditions, Svasti was built to ensure every home can perform their rituals with the most authentic tools. We believe that the right products, chosen with care, make every puja more meaningful for you and your family. By bridging ancient culture with modern life, we provide the samagri to make your spiritual journey feel truly at home.

Our Tradition

A Legacy of 75 years

With over 75 years of heritage since 1950, Svasti is India’s premier destination for authentic spiritual essentials. We proudly serve 20,000+ families across 200 cities, offering an unmatched range of 3,000+ SKUs that blend ancient Vedic principles with modern sustainability. From handcrafted murtis to customisable sacred collections, every detail reflects our commitment to making your rituals truly meaningful.

Our Roots

The Svasti Philosophy

Derived from the Sanskrit word for well-being and auspiciousness, Svasti is built on a deep reverence for India’s sacred heritage. At our core, we are committed to providing the authentic products and cultural understanding needed to bring true spiritual meaning into the modern home.

Generations of Trusted Leadership

B.V. Muniswamiah Setty (Founder)
As the primary pillar of Svasti since 1950, Sri B.V. Muniswamiah Setty established the company on a foundation of immaculate business ethics and simplicity. His original principles continue to guide our operations today, ensuring every product remains rooted in his vision of excellence.

Rajendra Bidlur (Chairman, SNC Group)
With over 40 years of experience across diverse industries, Mr. Bidlur has been instrumental in scaling the group through a deep understanding of evolving customer needs. He oversees our trading and capital ventures with a firm belief that trust is the most valuable asset we offer.

Dharnish Bidlur (Director, SNC Group)
As the third generation at the helm of Svasti, Mr. Bidlur carries forward a legacy he has grown up with, while shaping its future with a fresh perspective. Under his leadership, Svasti has grown from strength to strength, expanding its capabilities while staying true to what it has always stood for.